Descripción general
The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims to provide an overview and International market.
The program includes an exclusive residential area in China to apply the knowledge acquired during the course.
The aim of the Master in Business Administration course is to prepare students to undertake responsibilities in general management with ethical principles and effective and efficient business criteria.
The main concern of an MBA programme is to ensure that what students learn is what companies need to know.
The MBA answers the question, “What do companies need their executives to know in order to carry out top management tasks?”.
This is the starting point for the preparation of effective business professionals.
The sequence of events can be compared to a production process: the raw materials are the people who decide to enrol for the course, the production process is the MBA programme itself and the companies they will work for are the customers who must ‘acquire’ the ‘finished product’:
A qualified professional ready to take on management responsibilities.
Perfil del alumno
We seek proactive people willing to develop a professional management career.
Candidates must have completed higher education studies, be in possession of a satisfactory academic record and fluent English. Professional experience and knowledge of languages, as well as any other merit either of a professional or personal nature, will be valued by the Admissions Board.
Metodología
All the subjects in this Programme include the necessary theoretical and practical contents required to enable students to carry out appropriate management tasks.
One of the most characteristic methodological approaches used by ESIC is the reduced number of students in each class that facilitates the debate an analysis of the above mentioned contents with faculty during normal class work.
Moreover, the Programme also includes practical case studies and exercises in order to develop the students’ analytical skills and an exclusive residential area in China.
They will have to provide solutions by means of putting into practice the knowledge acquired during the programme.
Our faculty is made up by professors with a wide business experience in some of the most important national and international corporations.
Students decision-taking skills are also strengthened through our business simulator which uses the latest computer technology to emulate real business situations.
We truly believe this is the best way to give the students the opportunity to experience the day-to-day activities and responsibilities of a business professional.
Our teaching methodology encourages collaboration among team members to enable them to develop projects and solve case studies.
Programa
PHASE I
The programme begins with a brainstorming of the knowledge all the participants should have. It begins with the basic macroeconomic concepts which will put them in the current economic scenario. It continues with the strategic management approaches which will allow them to develop the ability to analyse and understand the key factors of business management. It then ends by teaching them the basic concepts of accounting, and learning the most usual quantitative methods, facilitating a level of comprehension which lays the foundations to easily follow the exercises and case studies given throughout the course. Understanding these factors is going to depend, among other aspects, on the reading and interpretation of accounting and statistical information that appears in most of this type of exercise.
Business Basics
01. Economic structure
02. Business project
03. Strategic planning and management
04. Analysis of the competitive environment
05. Economic policy of the company
06. Quantitative Methods
07. Financial Accounting
08. Cost accounting and management
09. Financial management
10. Financial simulation
PHASE II
This phase is divided into two parts: the first is called “BASIC PROCESSES” and the second “OWN PROCESSES IN INTERNATIONAL ENVIRONMENTS”. The mission of both parts is to look in-depth at basic resources of the company, divided into the different management areas which make up the organisational structure, the relationship which exists between them, and their coordination in order to reach a sustained competitive advantage which will allow organisations a long-term existence. At the end of this phase, the participant will carry out a strategic approach and will acquire the language and knowledge essential for understanding the specialists of each area and coordinate their activity, with a view to reaching strategic objectives, whether these be on a local, regional, national or international scale.
FINANCIAL AREA
01. Economic-financial analysis
02. Financial Calculation
03. Managing current assets
04. Investments
05. Management control
06. Financial strategy
07. Fiscal management
08. Economic-financial simulation
AREA OF OPERATIONS AND INNOVATION
01. Organisational Structure
02. Process of industrial production and services
03. Design and engineering of a product
04. Production systems
05. Stock management
06. Supplies and purchasing management
07. Logistics of a finished product
AREA OF MARKETING AND SALES
01. Basics of marketing and field of application
02. Commercial research
03. Segmentation and Positioning
04. Marketing Plan
05. Organisation of sales networks
06. Sales team management
07. Marketing in Internet and electronic commerce
08. Product, price and distribution policies
09. Publicity, Promotion and Public Relations
10. Merchandising
AREA OF HUMAN RESOURCES
01. Human Resource Policies
02. Strategic planning of human resources
03. Skills management
04. Description and evaluation of posts
05. Recruitment, selection and integration
06. Professional skill development
07. Salary structure
08. Hiring policies and social labour relations
09. Business culture
10. Climate
11. Organisational change
12. e-management Conversion
AREA OF INFORMATION SYSTEMS
01. Strategic approach of Information Systems: the role of technology in the company
02. ERP systems ( Enterprise Resources Planning) and DSS (Decision Support System)
03. The CRM (Customer Relation Management)
04. Business Intelligence: Datawarehouse and DataMining
05. Strategy and Decision: Balanced Scorecard
AREA OF INTERNATIONAL FINANCE
01. The reasons behind international trade
02. Balance of payments and adjustment mechanisms
03. Change control
04. Foreign Exchange Market
05. The exchange rate market
06. Exchange risk and hedging techniques
07. Financial simulation of exchange risks
08. International management of the treasury
09. Selection of foreign investments
10. International Finance
11. Organisational change
12. e-management Conversion
PHASE III
This phase is totally focused on the personal development of the person and their behaviour as a manager. It allows them to analyse their own attitudes and evaluate their communication ability with the rest. They will also exercise the development of essential skills, not only as a manager of people, but also as manager of situations and their control.
AREA OF INTERNATIONAL TRADE
01. International markets
02. European Union Market
03. International Marketing
04. Foreign Trade in the European Union
05. International hiring
06. International methods of payment and collection
07. Export consortiums
08. Official credit in exports
09. Credit insurance in exports
10. International distribution
11. International transport
01. Interpersonal communication
02. Training of groups and dealing with conflicts
03. Creativity techniques
04. Time management
05. Oral expression
06. Chairing meetings
PHASE IV
We discover and put into practice the management skills necessary for identifying aims, designing paths which lead to them, setting objectives, knowing, understanding and interpreting information for carrying out adequate analysis, and coexisting with highly qualified teams of professionals in their respective specialities.
01. The management function: leadership, motivation and management styles
02. Determining and controlling objectives
03. Analysis of problems and decision taking
04. The human factor in the company and emotional capital
PHASE V
will apply the knowledge acquired throughout the programme in the creation of a real business project. A business plan will be structured and a project will be carried out which will turn the participant into an entrepreneur with initiative and the ability to act.
01. Creation of companies
02. Legal status of the company
03. Project management
04. Business ethics |
